1. Our commitment

 

This Privacy Policy is designed to help you understand what personal data we collect, how we use and protect your data, and to provide you with information about your rights and choices.

 

2. Types of personal data we collect

 

The types of personal data we collect may include, but are not limited to.

Your job title, name, gender, phone number, email address, WeChat ID, home address, mailing address, billing, shipping address or other contact information, your birth month, your payment or credit card information, username and password, and other personal information you voluntarily provide to us; and IP address, real-time geolocation data of your computer, mobile phone or other electronic/communication device, browser settings, browsing history, referring sites and other Internet log-in information.

 

3. How we collect personal data

 

We may obtain personal information about you in a number of ways, such as: - when you visit us online or in a physical location.

- When you make a purchase at one of our online or physical shops.

- When you participate in our events or promotions.

- When you apply for or use our membership programmes or participate in any of our loyalty or promotional programmes.

- When you register an account with us.

- When you participate in any survey or marketing activity.

- When you log in to visit our website, use our mobile applications or view any of our social media pages.

- When you use the wifi service in our shops or at events.

- When you contact us in person, by phone, by email or through any social media platform to make an enquiry or provide information.

- when verifying your identity; and

- when you subscribe to our marketing or promotional materials.

- You are not required to provide the personal information we request, but we may not be able to notify you or provide you with our products, services or benefits, or you may not be able to log on to our platforms or use certain features without this information. You have the right to request access to the personal information we hold about you and the right to ask us to correct, update or delete it.

 

4. Purpose of Collection

 

- Your personal data may be used for one or more of the following purposes ("Purposes").

- To communicate with you.

- To verify your identity and any accounts you have with us.

- To administer any loyalty or other marketing, promotional or corporate programmes in which we participate, including providing you with benefits to which you are entitled.

- To process orders you place with us for products and services (such as maintaining your shopping cart, processing bills, payments, refunds and delivery arrangements).

- To process and respond to your enquiry, suggestion or complaint.

- Conducting customer surveys or organising events for customers.

- To provide you with customer service.

- Conducting analyses to help us better understand our customers and improve our services and products.

- Displaying information on our shopping websites/applications and social networking/media platforms to create a better experience for our customers.

- Designing targeted promotional campaigns.

- Conducting advertising campaigns, including targeted advertising.

- Conduct surveys, research or statistical analyses to improve our products and services and for marketing purposes.

- Conduct direct marketing activities.

- Fulfil our obligations to maintain records of processing activities.

- To satisfy legal, regulatory or compliance requirements, to respond to enquiries from law enforcement or regulatory authorities, or to obtain legal advice; and

- For any other purpose directly related to any of the above.

- We only collect personal data that we actually need or that is directly related to our specific purpose. If we intend to use personal information for purposes other than those listed above, we will obtain your consent before using your personal information.

 

5. Direct Marketing

 

We may use your personal information for direct marketing purposes, including marketing and promoting the Group, its holding company and all companies wholly owned by its holding company that are engaged in the sale of luxury branded fashion products by way of parallel importation (collectively, the "Group"). ) We will not provide your personal information to third parties for use in their direct marketing activities.

You may withdraw your consent to our use of your personal information in our direct marketing activities and, where appropriate, indicate your preferences or ask us to change your preferences (at no cost to you) at any time by contacting us using the contact information in the "Contact Us" section below.

We will not use your personal information for direct marketing without your consent. We will use your personal information, such as name, mobile number, email and/or home address, to inform you of our latest luxury branded fashion products and/or our latest promotions.

 

6. How we will use your personal information

 

We will process (including but not limited to collecting, storing, holding, using, transferring and disclosing) the information you provide to us in a manner that complies with legal and regulatory requirements. We will endeavour to keep your information secure, accurate and up-to-date and will not keep your information for longer than is necessary.

 

7. Cookies and Other Automated Means

 

Cookies are small pieces of information that your web browser stores on your computer or other internet-connected device when you visit a website. We use cookies for the following purposes.

Strictly Necessary Cookies : These cookies are necessary because they enable you to browse our website and use its features such as login or secure areas. These cookies cannot be switched off or the website would not function properly. However, these cookies do not store any personal data.

Functionality cookies : These cookies are used to enhance your shopping experience. For example, when you return to our site, these cookies allow us to remember your preferred country and which items you have added to your shopping cart. The information collected by these cookies may be anonymous and will not be used to track your browsing activity on other websites. They are optional for the user.

Targeting Cookies : Many of these are provided by third parties. These cookies can remember that your device has visited a particular website and can also track your device's browsing activity on other websites. Examples we use are Google Analytics and Adobe Analytics. this information may be shared with other advertising networks in order to serve adverts. Again, you can block these cookies.

By continuing to use them without changing your settings, you are agreeing to the use of all our cookies on this website.

How to control and delete cookies.

You can set your browser to block some or all cookies. please refer to the links below for your browser.

Google Chrome: https://support.google.com/chrome/answer/95647
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/en-hk/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Please note that if you set your browser to disable cookies, you may not be able to access certain parts of our website and it may not work properly.

In addition to cookies, we may also collect information, such as web server logs, automatically when you visit any of our mobile or online platforms. A web server log is a record of activity created by a mobile device or computer that sends the web pages you request to your browser. For example, web server logs may record search terms you enter or links you click that bring you to web pages. Web server logs may also record information about your browser, such as your IP address and cookies set by the server on your browser.Information collected from these automated means may be used for certain purposes.

 

8. What information do we share and how do we share it?

 

We may disclose or transfer your personal data to companies within our group or to any third party service provider or business partner, whether within or outside your jurisdiction, where necessary to fulfil any purpose. For transfers of personal data outside of your jurisdiction, we will take contractual or other appropriate measures to protect your personal data, provide a standard of protection at least comparable to that required by your jurisdiction's data protection laws, and use it only on our behalf to fulfil the purposes set out above or in accordance with any other cross-border data transfer mechanism required by your jurisdiction's data protection laws.

We may also disclose or transfer your personal data to any other party when we believe it is necessary for legal or regulatory reasons or to protect our interests (where permitted by law), for example, to our insurance company in the case of a potential claim.

We also reserve the right to transfer your personal information in the event that we are involved in any merger, acquisition or corporate reorganisation (where permitted by law).

 

9. Your rights as a data subject

 

You have the right to request a copy of the information we hold about you and to correct inaccurate or incomplete personal data held by us. You can contact us using the contact information in the "Contact Us" section below. In any event, we will process your request without undue delay and within the applicable time limits set out in the data protection laws of your jurisdiction (to the extent that we have the right to extend such time limits). If we deny your request for access to or correction of your personal information, we will provide you with a reason.

 

10. Retention of Personal Data

 

We will regularly review the personal data we hold. We will retain your personal data for as long as is necessary to fulfil the purposes for which it is used and will delete your personal data as soon as reasonably practicable or as required or permitted by law.

Whilst we will endeavour to permanently delete your personal data at the end of your personal data retention period, some of your personal data may still exist on our systems, for example if it is waiting to be overwritten. For our purposes, this data is out of scope of use, which means that although it is still present in the electronic data, our staff will not be able to access or re-use it.

 

11 Protection of information

 

In order to protect your personal data against accidental, illegal or unauthorised access, we will take appropriate measures to protect the confidentiality and security of the personal data we collect and process.

 

12. Third party websites

 

This Privacy Policy applies only to us and not to any other third parties (including any websites maintained by them). When you click on links and/or banners that take you to third party websites or websites of companies associated with us, you will be subject to the privacy policies of those third parties. While we support the protection of privacy on the Internet, we are not responsible for any actions taken by third parties outside the realm of the Site.

 

13. Children's Privacy Protection

 

We do not intend to deal directly with anyone we know to be under the age of 16 through our website or mobile applications. If you are under the age of 16, you should use our Website or Mobile Application with the involvement of a parent or guardian and should not submit any personal information to us.

 

14. Changes to our Privacy Policy

 

We may change this Privacy Policy from time to time by posting the most current version of the Privacy Policy on our Website and other mobile platforms. We encourage you to visit our Website frequently to stay up to date with our latest version.

 

15. Contact Us

 

If you have any questions about this Privacy Policy or wish to exercise your right to request access to or correction of data, please contact our CS team.

Telephone: 2726 6765 / 2726 6764
Customer Service Hotline: 65087397 / 65424270
Email : [email protected]
Address: Room 2126, Wang Fai Industrial Building, 29 Luk Wo Street, San Po Kong, Hong Kong

Office Hours

In the event of any discrepancy between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

SME
August 2022

SME reserves the right to interpret and amend the terms and conditions of this service, and in case of any dispute, the final decision of SME shall prevail.